Axalot
Pixels and outgoing callbacks

TikTok Pixel

How to plan TikTok event delivery from Axalot using clean campaign routing, source parameters, and conversion event discipline.

Console path

  • Console / Tracker / Postbacks
  • Console / Tracker / Campaigns / Streams / Pixels

Practical setup notes

TikTok event quality depends on the same foundations as other outgoing event destinations:

  1. Campaign links must preserve source parameters.
  2. Offer links must pass click id correctly.
  3. Incoming postbacks must match the original click.
  4. Only useful conversion events should be sent for optimization.
  5. Test events before scaling spend.

Use the current Axalot event model

Keep TikTok event planning aligned with the event fields available in Tracker: accepted conversions, funnel views/clicks, PWA events, and Telegram events.

Telegram callbacks

How Axalot sends conversion and event notifications to Telegram through Telegram Bot callbacks.

Postbacks

How incoming conversion postbacks and outgoing postback templates work in Axalot Tracker.

On this page

Console pathPractical setup notesRelated pages