Offers
How Axalot offers store commercial payout settings, affiliate network ownership, country macros, and campaign destination logic.
What offers do
An offer is the commercial object behind one or more offer links. Campaign rotation selects offer links, but those links belong to offers, and offers belong to affiliate networks.
Affiliate network
The partner network that owns the offer.
Revenue
Base revenue or revenue received from postbacks.
Country macros
Country-specific macro values for partner URLs.
Offer links
Concrete destinations used by campaign rotation.
Console path
Console / Tracker / Offers
Main fields
| Field | Purpose |
|---|---|
Name | Internal offer name. |
Affiliate Network | Partner network connected to this offer. |
Base revenue | Default revenue value when postback revenue is not used. |
Use revenue from postback | Lets incoming postbacks provide revenue. |
Country macros | Country-specific macro values for offer URL construction. |
Active | Controls whether the offer is available. |
Tags | Operational grouping. |
Note | Partner setup notes, cap notes, or routing warnings. |
Country macros
Country macro groups let one offer store different macro values for different countries.
| Limit | Value |
|---|---|
| Country groups per offer | 5 |
| Countries per group | 20 |
| Country format | ISO-2 code |
| Macro values per group | value, value1, value2 |
Country can belong to one group only
Do not reuse the same country in several macro groups. Keep groups mutually exclusive.
Setup flow
Create or select the affiliate network.
Create the offer and choose revenue behavior.
Add country macros only when the partner URL needs country-specific values.
Create one or more offer links for the offer.
Select offer links in campaign rotation.