Report builder
How to build useful Tracker report views in Axalot with groupings, metrics, filters, sorting, and saved presets.
What the builder controls
The Tracker report builder controls which rows are produced, which metrics are shown, how the report is filtered, and whether the view is saved as a preset.
Groupings
Split rows by up to 4 dimensions.
Metrics
Choose traffic, flow, PWA, conversion, revenue, and quality columns.
Rule filters
Limit the dataset with the same filter model used in reports.
Presets
Save repeatable report views for daily operations.
Console path
Console / Tracker / Reports
Limits
| Setting | Limit |
|---|---|
| Groupings | Up to 4 |
| Metrics | At least 1; no duplicates |
| Rule filters | Up to 20 |
| Sorting | One active sort field |
| User presets | Up to 100 |
Recommended workflow
Pick the date range and timezone first.
Choose one primary grouping: campaign_id, traffic_source_id, stream_id, or offer_link_id.
Add one diagnostic grouping only if the first view is too broad.
Keep metrics aligned with the question: traffic, flow, conversions, revenue, or quality.
Add rule filters after the table proves the correct dimension exists.
Save a preset only when the view will be reused.
Preset examples
Group by day, campaign_id, and creative_id. Use visits, unique visits, sales, revenue, EPC, and quality metrics.
Group by campaign_id, stream_id, rotation_id, and offer_link_id. Use visits, offer redirects, sales, and validation errors.
Group by affiliate_network_id, offer_id, and offer_link_id. Use sales, leads, registrations, revenue, and conversion rates.
Group by campaign_id, pwa_id, and platform. Use PWA installs, click to install %, and unique click to install %.
Sorting
Sort by the metric that answers the question.
| Question | Sort by |
|---|---|
| Where is traffic? | visits_count |
| Which route converts? | sales_count or registrations_count |
| Which destination earns? | total_revenue or epc |
| Where is tracking broken? | invalid_flow_events or validation_error_events |
Do not save noisy presets
A preset with too many groupings and metrics becomes hard to read. Save focused operational views, not every possible column.