Offers best practices

Recommended setup rules for Axalot affiliate networks, offers, offer links, revenue, macros, and campaign destinations.

Goal

Offer setup should make campaign routing and postback attribution easy to audit.

Create partner-level settings before offers.

Store revenue and country macro rules on the offer.

Use offer links as campaign-ready destinations.

Click id, status, revenue, and currency must match partner postbacks.

Create the affiliate network.

Map statuses and postback macros.

Create the offer with revenue behavior.

Add country macros only if the partner URL needs them.

Create offer links and test macro placement.

Select offer links in campaign rotation.

Area	Recommendation
Names	Include geo, platform, and payout model when helpful.
Revenue	Use base revenue for fixed payouts; use postback revenue for dynamic payouts.
Country macros	Keep country groups small and mutually exclusive.
URL offer links	Pass `{click_id}` whenever the network needs attribution.
Local offer links	Use only with a valid landing.
Telegram offer links	Keep attribution window between 1 and 7 days.
Inactive records	Disable before deleting if campaigns may still reference the object.

Do not create links before the offer exists

Offer links require an affiliate network and an offer. If the link form has no offers, create or activate an offer for the selected network first.