Offers FAQ
Common Axalot questions about affiliate networks, offers, offer links, revenue, macros, and campaign rotation.
What is the difference between an offer and an offer link?
An offer stores commercial settings such as affiliate network, revenue behavior, and country macros. An offer link is the concrete destination used by campaign rotation.
Why can I not create an offer link?
Offer links require an affiliate network and an offer. Select a network first, then create or select an offer under that network.
Which offer link type should I use?
| Type | Use when |
|---|---|
URL | The destination is an external partner URL. |
LOCAL | The destination is an internal landing. |
TELEGRAM | The destination is a Telegram bot/channel flow. |
Should revenue come from the offer or postback?
Use base revenue for fixed payouts. Use postback revenue when the partner sends dynamic revenue per conversion.
Why are country macros rejected?
Check:
- Country codes are valid ISO-2 codes.
- Each group has at least one macro value.
- A country is not reused in another group.
- The offer has no more than 5 country macro groups.
Why is {click_id} important?
The affiliate network usually needs click id to send a conversion back to Axalot. If the click id is not passed into the partner URL, incoming postbacks may not match the original click.
Campaign rotation depends on offer links
If an offer link is disabled or deleted while campaigns use it, routing can break. Disable and test carefully on live campaigns.