Offer statistics
How to read offer performance through Axalot Tracker reports and connect offer results to campaigns, streams, and postbacks.
Console path
Console / Tracker / ReportsConsole / Tracker / OffersConsole / Tracker / Offer Links
What to inspect
Offer performance is usually read through Tracker reports, not only the offer table.
| Dimension | Why it matters |
|---|---|
| Campaign | Shows which campaign generated traffic. |
| Stream | Shows which routing rule accepted the click. |
| Rotation item | Shows which destination row was used. |
| Offer link | Shows the concrete destination. |
| Postback status | Shows whether conversions were accepted, held, declined, or trashed. |
Revenue checks
Compare offer settings with postback behavior:
- Fixed payout offers should have expected base revenue.
- Dynamic payout offers should receive revenue from postbacks.
- Currency should match affiliate network and partner postback data.
- Missing revenue usually means the postback macro mapping is incomplete.
Reports follow the click path
For debugging, start from campaign and stream, then inspect offer link and postback status. This mirrors how traffic moves through Tracker.