Push macros

How macros can be used in Axalot push notification text without making messages hard to read.

Console path

Console / Tracker / Push Notifications

Use macros for user-relevant context, not internal debugging.

Good: Personalized or context-aware message.
Risky: Long technical IDs in the visible push body.

Macro direction

Push macros are rendered by Axalot in notification content. They are different from Traffic Source and offer URL macros.

Push groups

How push groups are used by Axalot campaigns to organize push notification flows.

Push notifications

How to create useful Axalot push notification content for campaign follow-up flows.