Axalot
Push

Push notifications

How to create useful Axalot push notification content for campaign follow-up flows.

Console path

Console / Tracker / Push Notifications

Content rules

  1. Keep title and body short.
  2. Use macros only when they improve relevance.
  3. Match message intent to the campaign audience.
  4. Test notification text before using it in a live group.

Do not overload push text

Push content should be readable at a glance. Put tracking and debugging data in reports, not in user-facing text.

Push macros

How macros can be used in Axalot push notification text without making messages hard to read.

Push schedule

How to plan Axalot push notification timing for campaign follow-up without overwhelming users.

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Console pathContent rulesRelated pages